Case 08Grocery & supermarket retail
An Indian grocery and supermarket brand — fresh produce, spices, snacks and everyday essentials.
- Year
- 2025
- Region
- Australia
- Discipline
- Web · FMCG / E-Commerce
- Scope
- 3 workstreams
The brief
AP Mart brings authentic Indian flavours to a local weekly shop — fresh produce, spices, snacks and household essentials under one roof.
Grocery is a proximity business. What a shopper needs from the web is short: what you stock, where you are, and when you are open.
There is no public site to link to at the moment, so this entry documents the work rather than showcasing a live build.
Engagement
- Client
- AP Mart
- Sector
- Grocery retail
- Region
- Australia
- Engagement
- Web presence
- Platform
- Responsive web
- Public site
- Not currently listed
- Web presence
- Store information
- Local SEO
Build log
- 01
Aisle-level clarity
Produce, spices, snacks and essentials are named explicitly, because that is what a shopper searches for.
- 02
Store details, unburied
Address, hours and contact sit at the top of the page rather than behind a menu.
- 03
Built for the phone
Nearly every visit to a grocery site happens on a phone, mid-errand, so the mobile layout is the primary one.
Signals
- Grocery
- Category
- Web
- Platform
Stack
