Case 07Sweets, bakery & savoury retail
The authentic taste of India — sweets and hot food made with purity, tradition and care.
- Year
- 2025
- Region
- Australia
- Discipline
- Web · FMCG / E-Commerce
- Scope
- 5 workstreams
The brief
Shriji produces and sells traditional Indian sweets, crispy namkeen and fresh bakery items — everything purely vegetarian, hygienically prepared, and made to a standard the brand describes as sacred.
A mithai counter is a hard thing to put online. The range is large, priced two different ways — by the kilo for loose sweets and per pack for pre-packed — and much of the value is in seeing the tray.
So the storefront leads with photography, splits the catalogue by how each line is actually sold, and keeps a customisation route open for the festival and celebration orders that never fit a fixed SKU.
Engagement
- Client
- Shriji Indian Food
- Sector
- Sweets & hot food retail
- Region
- Girraween, NSW
- Engagement
- Online store
- Platform
- Responsive storefront
- Catalogue
- 70+ lines, priced
- Web design
- Online store build
- Catalogue & pricing
- Accounts & cart
- Order enquiry
The build, live
Both frames hold a full-page capture of the delivered build — the desktop layout and the mobile one — moving in step with your scroll.
Both frames play the real build. Keep scrolling and the page moves inside them.
Build log
- 01
Two pricing models, one catalogue
Loose sweets are priced per kilogram and pre-packed lines per pack — the storefront handles both without forcing either into the other's shape.
- 02
Seventy-plus lines, photographed
Forty loose sweets, twenty-four pre-packed lines and eight hot foods, each carrying the client's own product photography rather than a placeholder.
- 03
Three promises above the range
Purely vegetarian, hygienically prepared and sacred quality are stated before the first product, because they are the reason this customer chose this counter.
- 04
Customised for you
A dedicated route for celebration and festival orders, so the large-value enquiry is not squeezed through a standard add-to-cart.
- 05
Accounts and cart
Customer login, shopping cart and order flow — a real storefront, not a menu with a phone number at the bottom.
- 06
Hot food, kept separate
Samosa, kachori and puffs sit in their own band away from the sweets, matching how the counter itself is organised.
From the site
Photography, packaging and marks taken from the delivered build.
Signals
- 72
- Lines online
- 40
- Loose sweets
- 24
- Pre-packed
- 100%
- Vegetarian
“Shriji is your destination for authentic Indian flavors. From traditional sweets and crispy namkeen to fresh bakery delights, we produce and sell quality food items made with care and passion.”
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